O.k. so online we're obviously flooded with dozens of choices . We can choose where we want to read our gossip, who we want to meet, voice what we feel, and shop for what we like. Often times when shopping especially online the experience tends to be a bit more impersonal. Ever notice how you might go on your favorite website and are left alone on the decision making process. Some might say that there's where Department stores or Boutiques fall into place. What if we just don't have the time. What if we could get all those things and then some. Ladies and Gentlemen (yes you too) I introduce this super innovative San Francisco website called Tobi. Yup simple. www.Tobi.com. Not only do they carry all of our favorite Contemporary designer's like Elizabeth & James, Rag & Bone, and Apc, just to name a few but they also have an Earth friendly ECO line called Eco-Tobi and a great Beauty Bar with products by Comme de Garcons, Malin + Goetz, and Korres of course the best part is you get to live chat with a STYLIST! Yup that's right. Not a computer generated one but an actual real live person . Ever wanted to buy a slinky dress but can't figure out what to wear with it or how to mix and match . That's where the Tobi stylist comes into play. The website is very simple and straight forward with categories that are easy to navigate. Tobi has a great blog too that keeps up with all the current trends and teaches you how to make these styles you're own. I also loved their Q&A with all the designers they carry and the random polls they have to get to know what the customer's needs are. I'm sold. Check it out.

www.Tobi.com